BC Forest Hill Collegiate
Inaugural year 2025 / 2026 Student-founded

Business
Club

Forest Hill Collegiate had case competitions. It did not have founders in the room. So we built the club that puts real entrepreneurs in front of students — and then makes those students pitch, analyse and build something of their own.

“You can’t be what you can’t see.”

Business Club session in progress
100+
Sign-ups in year one
57
Members attending sessions
10
Sessions built and run
5
Founders & investors hosted
01 — Why the club exists

There were no entrepreneurs in the building

I joined DECA and it was a genuinely great opportunity — it taught me how to read a case, structure an answer and present under pressure. But a case is a hypothetical. Nobody in the room had actually raised money, hired anyone, or shipped a product that failed and been forced to pivot.

At Forest Hill there were very few chances to learn business from people who had really done it, and almost none to apply the skills for real. If you had never met a founder, founding something was not an option you could picture for yourself.

So in September 2025 Adrian and I wrote a curriculum, recruited an exec team, cold-reached founders and investors, and opened sign-ups. Ten sessions later, over a hundred students had signed up and the club was one of the biggest at the school.

The whole point: show students what a real entrepreneurial journey looks like, then hand them the tools and make them use them.

— Noah Marr, Founder & President
02 — Sessions archive

A ten-session curriculum,
written from scratch

Every Thursday: a taught concept, a live activity, and — roughly every third week — a guest founder or investor on the screen.

No. Date Session What members did Deck
01 Oct 16, 2025 Introduction & “Pitch, Quick!” Met the founders, saw the year’s plan, then in groups of 2–3 had 15 minutes to invent a product, a slogan and a one-slide pitch. PDF ↗
02 Oct 30, 2025 The Business Analyst’s Toolkit SWOT, PESTLE and financial analysis, worked through on Apple, OpenAI and Nvidia — then ran one of the three on a company of their choice. PDF ↗
03 Nov 13, 2025 Guest: Russell Citron First live virtual guest. Members had researched him and drafted questions the week before; the session closed with a written reflection. PDF ↗
04 Nov 27, 2025 Market Sizing: TAM & MVP Sized a market from the top down and defined the smallest product that could test the idea. PDF ↗
05 Dec 2025 AI Use Cases in Business Where AI actually creates value in a company versus where it is a headline, and how founders use it to move faster. PDF ↗
06 Jan 8, 2026 Private Equity & Venture Capital Stage, risk, return and control; the anatomy of an LBO; and real deals from Airbnb and Google to Hilton and Dell. PDF ↗
08 Jan 2026 Guest: John Ruffolo An exclusive meeting with the founder of Maverix Private Equity on disrupting a market — prepared for with a research form. PDF ↗
09 Apr 2, 2026 The Economics of Entrepreneurship Market failures, demand shifts, first mover versus first follower, equity splits and founder incentives. Activity: research a recent YC or a16z batch startup and present a one-pager. PDF ↗
Apr 16, 2026 Guest: Anthony Mangoff The founder of Tony’s Really Good Olive Oil on organising startup costs and building a consumer brand from nothing. Live only
10 Jun 2026 Final Pitch Competition Teams built a real pitch deck — their own idea or an existing startup — applying at least three topics from the year. First prize awarded. PDF ↗

Every session deck is archived and linked above.

03 — Guest speakers

Founders and investors,
live in a high-school classroom

Every guest was reached out to directly by the exec team. Members researched each speaker in advance, submitted questions through a form, and ran the Q&A themselves.

Russell Citron guest session
Session 03 · Nov 13, 2025

Russell Citron

Founder of CrowdChange · Former CEO · Entrepreneurial coach

Walked members through his ventures, the steps he took to build them, and what an entrepreneurial mindset actually looks like day to day. The lesson members kept quoting afterwards: pivoting is okay.

Session 03 deck ↗
John Ruffolo guest session
Session 08 · Jan 2026

John Ruffolo

Founder & Managing Partner, Maverix Private Equity · Former CEO, OMERS Ventures · TIFF board

One of Canada’s best-known venture investors, on how capital actually gets allocated and what it takes to disrupt an established market. Members spent the previous session learning PE and VC mechanics so they could ask real questions.

Session 06 prep deck ↗
Anthony Mangoff guest session
Session 09 · Apr 16, 2026

Anthony Mangoff

Founder, Tony’s Really Good Olive Oil

A consumer-brand founder on starting small: organising startup costs, finding the first customers, and building a product people actually repeat-buy.

Session 09 deck ↗
Speaker pipeline
Also approached for the 2025/26 programme: David Segal, serial entrepreneur and founder of DAVIDsTEA, and Ilan Cohen, founder of ILAC.
04 — Decks & resources

Every deck we taught from

Written and designed by the exec team, session by session. Open any of them — this is the actual curriculum, not a summary of it.

Session 01 PDF ↗

Introduction & “Pitch, Quick!”

10 slides · the year’s plan and the first activity
Session 02 PDF ↗

Business Analysis: SWOT, PESTLE, Financials

12 slides · the core analysis toolkit
Session 03 PDF ↗

Guest Session: Russell Citron

6 slides · schedule, notes and reflection prompts
Session 04 PDF ↗

Market Sizing: TAM & MVP

11 slides · sizing a market and defining an MVP
Session 05 PDF ↗

AI Use Cases in Business

10 slides · where AI creates real value
Session 06 PDF ↗

Private Equity & Venture Capital

10 slides · funding, LBOs, exits and real deals
Session 07 PDF ↗

Guest Prep: John Ruffolo

6 slides · agenda, story and Q&A prep
Session 08 PDF ↗

Guest Session: John Ruffolo

6 slides · private equity and disruption
Session 09 PDF ↗

The Economics of Entrepreneurship

10 slides · frictions, competition and founder economics
Session 10 PDF ↗

Final Pitch Competition

3 slides · the brief, the criteria and the prize
05 — What members learned

Skills they used the same week

Sessions 02 & 04

Analyse a real company

Members left able to open a public company’s filings and produce a SWOT, a PESTLE and a basic ratio read on it.

Session 01 & 10

Build and deliver a pitch

From a 15-minute product invention to a full deck defended in front of the room at the final competition.

Session 03

Pivoting is okay

Russell Citron’s line that members quoted all year — changing direction is information, not failure.

Sessions 06 & 08

How money actually reaches founders

Seed versus Series A, minority stakes versus buyouts, what an investor wants from a deal and how they exit it.

Session 09

Opportunities are not random

They come from market frictions, cost curves and demand shifts — which is why incumbents miss them and startups catch them.

Session 09

Teams fail on incentives

Equity splits, roles and rewards: the founder-economics conversation most students never get before university.

“I learned so much from this club and it inspired me to join Y Combinator.”
Aviv · Club member
“This club taught me how to start my own company — which is what I did.”
Club member
06 — Why join

One hour a week. Real people, real work.

No prerequisite, no business course required, no experience needed. Grade 9 through 12. Come once and you will have pitched something before you leave.

Noah Marr · noah.marr@icloud.com · 647-877-3467 · LinkedIn

01

You meet people who have done it

Founders, CEOs and investors — live, on the record, answering your question.

02

You apply the skill in the room

Every session ends in an activity: an analysis, a one-pager, a pitch. Nothing is only theory.

03

It is a real credential

Business analysis, market sizing, venture finance and public speaking — the vocabulary universities and internships expect.

04

No barrier to entry

No business course, no prior knowledge, any grade. Show up and you are a member.

05

You can run it next

Exec roles open each year. The club is student-built by design — the next president comes from the room.

07 — Founders

Who built it

Noah Marr, founder and president

Noah Marr

Founder & President

Noah started the Business Club because the opportunity he wanted did not exist at Forest Hill. He wrote the ten-session curriculum, recruited and managed the exec team, cold-reached founders and investors until three said yes, ran sign-ups past a hundred students, and chaired every session from the introduction through the final pitch competition.

  • Designed the curriculum: analysis tools, market sizing, AI, PE & VC, founder economics
  • Booked and hosted the guest-speaker programme, including John Ruffolo
  • Grew the club to one of the largest and most popular at the school in its first year
  • Handed over a working programme and exec structure to the 2026/27 team
Adrian Cohen, co-founder and co-president

Adrian Cohen

Co-Founder & Co-President

Adrian co-founded the club with Noah and co-led it through the inaugural year — building sessions, teaching the analysis material, and running the activities that turned each lesson into something members actually produced: SWOT and PESTLE breakdowns, market sizing, one-pagers and pitch decks.

  • Co-authored session decks and taught the business-analysis toolkit
  • Ran in-session activities and the final pitch competition judging criteria
  • Managed member research and question collection ahead of each guest
Eitan Golberg, exec member

Eitan Golberg

Exec Member

Eitan joined the exec team at launch and served through the club’s first year — helping shape the session plan, presenting material to the room, and keeping a club of 57 attending members organised week to week.

  • Co-built and co-presented the session programme
  • Helped run member sign-ups and weekly attendance
  • Supported guest-speaker preparation and Q&A logistics
Emmett Scott, exec member

Emmett Scott

Exec Member

Emmett joined the exec team at the club’s launch and served through the inaugural year — contributing to the curriculum, teaching alongside the other execs, and helping judge the final pitch competition.

  • Contributed to session decks and in-class teaching
  • Ran activity groups and gave feedback on member pitches
  • Helped judge the year-end pitch competition
Founding exec team 2025 / 2026

Noah Marr and Adrian Cohen, co-founders and co-presidents, with exec members Eitan Golberg and Emmett Scott.